Best Practices for SEO and Web Design
Would you face a customer without washing your hair? or without putting on professional clothes? Of course not! You probably knew that your website is the online face of your business. It represents you and that means you need an SEO partner to help you greet your customers according to Internet best practices. This article will help you make good SEO choices even before you have your website designed.
Aspects of building a website
Choose a domain
Deciding on a domain name ( the URL users type into the navigation bar), is perhaps the most important decision you make about your website. The design and content can always be changed or updated; your domain is more permanent. Most companies have already decided on a domain name by the time they get to the web design stage, but if you haven’t, here are some tips:
- Don’t cram keywords into your URL, unless it is part of your business name
- Do pick a name that won’t be confused with another company
- Do choose a name that is relatively short and easy to remember
Determine your purpouse
Your Website can do a lot of things for your business, but you know the old adage – just be cause you can do something doesn’t mean you should. Before you start designing your website, figure out what you want it to do. Is it an ecommerce site? An informational site? An online description of your services?
You can find many great sites that list web design trends and links to examples on the internet. However you can also just pay attention to the websites you use regularly. What are they doing? Is their site easy to use? Do you like the way it looks? Take some time looking at other business’s websites to see what you like about the site instead of focusing on the services.
There’s a reason why this is mentioned. Above all other design elements, the most important is that your users can easily load and navigate your page. If a design takes to long to load, you will lose users. If people get to your site and can’t find the navigation menu, you will lose users. Being creative is great, but don’t forget that your website has a purpose other than looking awesome.
Look for help
Once you know what you want, you’ll need a professional web designer, preferably one who understands SEO, to bring those plans to life.
Creating a website for you business is all about making an online marketing tool that gets prospects converted to leads and customers, and gets them talking to other prospective leads.
This ties right in with usability. Clutter is your enemy. If you website has too much going on, users will have trouble navigating it and get annoyed. This means they wont be clicking through to contact you or purchase your services. Good design means knowing what not to include, just as much as what to include. Leaving strategic blank space is easy on users’ eyes.
Some people forget that content is part of website design. You want to put as much effort in to what your website says as how it looks. In fact, content can be one of the biggest difference makers in SEO. If you’re working with a professional web design firm, check that they can help you with optimizing your content and its presentation.
Whether your building a new site from scratch or you just need to revamp your current domain, these suggestions should help you get started. The key is to plan ahead and make sure you know what you want and what you need.
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